What is the recommended time frame for each campaign?

For sponsors with annual plan, there is no time constraint in running the campaign.  You can run a campaign that is 365 days if you'd like!  With an annual plan, you can also run multiple campaigns at the same time, for example, an annual photo contest and a poll to survey fans' favorite product.

For single campaign sponsor, the maximum number of days for running the campaign is 60 days.  If you purchase ads and use the campaign as an ad landing page, make sure the campaign is active as long as the ad duration.   

Depending on your campaign goal, you might run a one-day promotion to go with your one-day offline event, or you might run a year-long promotion to capture all product reviews.  We do see that most sponsors run the promotions for 2-3 weeks at a time.  

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